We are your content team.
Strategy, creator, shoots, and edits all under one roof, moving at the speed content actually needs, no five vendors, no waiting weeks for a real
Our services.
From figuring out what to say to making, editing and testing it, we handle the content engine end to end.
Founders who know this sh*t.
Akhil and Naiya met in college and built very different creator careers: Akhil in tech, Naiya in lifestyle and fashion. Together, they've grown audiences, worked with leading brands and learned what actually earns attention. Now, they bring that creator instinct into the brands they work with.
Made content for brands across categories.
We believe in execution.
No endless briefs. No five different vendors. No waiting three weeks for a reel. Just a clear system from strategy to production.
Understand
We get inside the brand. We learn your audience, goals, products, existing content and what has and hasn't worked so far.
Strategise
We decide what are the best ways to communicate your messaging. We build the content pillars, formats, creative directions and roadmap that give your team a clear content engine.
Create
Ideas become actual content. Scripts, creators, shoots, studio production and editing, handled by one team.
Distribute
Content gets into the world. We prepare content for the platforms it was built for and help structure how it gets published, repurposed and put to work.
Learn
Be happy about the results and make the next batch smarter. We look at what's resonating, identify patterns and feed those learnings back into the next round of creative.
We're not an agency. We're your content team.
Everyone in the NJC team has worked in content first hand, here's what makes us different.
Built by creators
We aren't marketers who learned content from a deck. Everyone in the NJC team has worked in content first hand, gotten their hands numb and eyes dry, as they worked hard to understand algorithms.
Strategy before volume
Volume is an important factor, but volume without strategy is just hard work in vain. We believe in getting your messaging right, to the audience who is already out there looking for it.
Built to move fast
There's only one way to find the best content: by making it faster than others. Our process is designed to take ideas from strategy to production without layers of unnecessary agency overhead.
One team, end to end
Strategy, creative, production, UGC and editing work under one roof, so your content doesn't get lost between five different vendors.
Don't take our word for it. Take theirs.
Real feedback from brands we've worked with.
"They understood the assignment before we even finished briefing it. Our engagement finally stopped being a sad little number."
"Genuinely feels like having a creative co-founder who happens to also be obsessed with the algorithm."
"Fast, fun, and every single deliverable was exactly on-brand. Zero rounds of 'this doesn't feel like us.'
Frequently asked questions.
A few things worth knowing before we start.
Absolutely. We can work as an extension of your existing team or operate as your external content department. You bring the broader marketing context; we take ownership of the content engine.
Short-form is a core strength, but our scope depends on what your content strategy requires. We work across Reels, Shorts, UGC, product content, founder content, paid creative and other social-first formats.
Yes. We can handle the creator side of UGC, from sourcing and briefing to production and editing, particularly for brands looking to create content at scale.
Yes. We create Meta-ready creative, including UGC, product-led and founder-led ads. Our role is the creative; media buying and campaign management remain with your team or media partner.
Yes. We have an in-house studio in India for batch production, product shoots, creator content and other social-first formats.
Yes. We currently work across India and the UK, with production structured around what can be handled remotely and what benefits from our India-based studio.
That's exactly what our content-team model is designed for. Strategy, ideas, production, UGC and editing can all sit with us, so your internal team doesn't have to keep chasing content from one month to the next.